Laura Chivchyan's profile

"Jella's boutique" brand guideline


At the core of my shop's identity was the butterfly symbol. To me, the butterfly represented more than just a beautiful insect; it symbolized a transformation of style and self-expression. Just as a caterpillar transforms into a stunning butterfly, customers who wear the store's designs are transformed when they wear their clothes.
The butterfly also symbolized liberation and empowerment. When customers were decked out in the store's outfits, they felt a sense of freedom and confidence. They felt empowered to express themselves honestly and proudly embrace their individuality.
As the story of the butterfly spread throughout the city, more and more people flocked to the shop. They were fascinated by the idea of ​​transformation, liberation and empowerment that the symbol represented. And soon the clothing store became not only a shopping destination, but a symbol of hope and inspiration for all who walked through its doors.
And so the butterfly became more than just a symbol, it became a beacon of light and a reminder to embrace change, find strength in self-expression, and always spread your wings and fly.
"Jella's boutique" brand guideline
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"Jella's boutique" brand guideline

Published: